FACTORS AFFECTING PURCHASE INTENTION IN INDONESIAN ONLINE RETAILERS

Online fashion retailers have an influential impact on the e-commerce portals as well as on fashion conscious consumers which have been very significant and shown tremendous results in the fashion retail industry. This research is going to investigate about how trust and website quality have a conne...

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Bibliographic Details
Main Author: Laura Tarigan, Sarah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/81370
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Institution: Institut Teknologi Bandung
Language: Indonesia