MARKETING STRATEGY OF ORGANIC PRODUCTS BASED ON FACTORS AFFECTING INDONESIAN CUSTOMERS’ PURCHASE INTENTION

MARKETING STRATEGY OF ORGANIC PRODUCTS BASED ON FACTORS AFFECTING INDONESIAN CUSTOMERS’ PURCHASE INTENTION

The main objective for this paper is to study how to improve the marketing strategy of organic products in Indonesia. In order to do that, the author analyses the factors that affect the customers’ intention to purchase organic products. The factors analysed in this papers are customers’ percepti...

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Bibliographic Details
Main Author: Rahma, Nadira
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41893
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/41893

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