INVESTIGATION OF FACTOR INFLUENCING PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION FOR SUSTAINABLE FASHION PRODUCT
The fashion industry in Indonesia is experiencing a strong growth as per data from the Minister of Industry 2018. With a population of 270 million (Minister of Industry, 2018), Indonesia has a very large market for garment products. Sustainable fashion is one domain to the current fashion environmen...
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Main Author: | G. Silaban, Mardi |
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/57975 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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