THE INFLUENCE OF USER GENERATED CONTENT (UGC) FACTORS TOWARDS THE CONTENT UTILIZATION FOR CUSTOMER PURCHASE DECISIONS ON INSTAGRAM AMONG GENERATION Z IN FASHION ONLINE SHOPPING ENVIRONMENTS
Referring to the outstanding growth of Instagram, it is considered to be the most effective social media to reach customers especially in Indonesia since according to the Country Director of Instagram in Indonesia, Sri Widowati, Indonesia is the social media's biggest market in the Asia Pacific...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49479 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |