CUSTOMER PURCHASE INTENTION ON SHIFT MERCHANDISE
The use of merchandise as a promotional marketing tool has been carried out by many communities and clubs. The merchandise sales performance is also not related to the community or the club. This well-known brand is increasingly selling well merchandise. In this study, researchers will discuss the p...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64409 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |