CUSTOMER PURCHASE INTENTION ON SHIFT MERCHANDISE

The use of merchandise as a promotional marketing tool has been carried out by many communities and clubs. The merchandise sales performance is also not related to the community or the club. This well-known brand is increasingly selling well merchandise. In this study, researchers will discuss the p...

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Bibliographic Details
Main Author: Arrahim, Dzikry
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64409
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Institution: Institut Teknologi Bandung
Language: Indonesia

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