THE RELATIONSHIP BETWEEN PROMOTIONAL MIX AND CUSTOMER PURCHASE INTENTION IN 7 HONEY
Wedding organizer industry that is developing in the creative industry are typically big and have a certain place in the market. However, with highly competitive market caused by fluctuated range of price, many of experienced a hard time to increase their sales occasionally. 7 Honey is a company tha...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47873 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |