THE INFLUENCE OF HONEY PRODUCT DEVELOPMENT TOWARD CUSTOMER PURCHASE DECISION

Beekeeping is a large industry that has a big impact on the world economy. The main products produced by beekeepers include honey, beeswax, and royal jelly. Beekeepers are currently under a lot of pressure to provide honey of a high quality at a price that is reasonable so that they can maintain the...

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Bibliographic Details
Main Author: Dwi Bagaskara, Satria
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75437
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Institution: Institut Teknologi Bandung
Language: Indonesia