THE EFFECT OF SELF-ASSEMBLY PRODUCT CONCEPT TOWARDS CUSTOMER PURCHASE DECISION

In 2019 COVID – 19 brought the society a pandemic that relatively changed how the society socialised and doing activity, one of the changes is how people produce their daily food. People are required to limit their activity outside and their interaction with others due to the circumstances, to the p...

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Bibliographic Details
Main Author: Rapieriska Utomo, Aisyahrani
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77446
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Institution: Institut Teknologi Bandung
Language: Indonesia