THE INFLUENCE OF DIGITAL AND TRADITIONAL MARKETING STRATEGY ON CONSUMER BEHAVIOR AND ITS IMPACT ON CONSUMER PURCHASING DECISIONS IN HONEY PRODUCTS
Business competition in the culinary field is always being high competition and affects the food and beverage industry from producers to consumers. One of the sectors in the food and beverage industry is the honey industry. Honey goods developed from the area of health supplements development into t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48936 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |