THE EFFECT OF DIGITAL TOUCHPOINT USAGE, CUSTOMER EXPERIENCE, AND CUSTOMER SATISFACTION ON MILLENNIALS’ RESIDENTIAL REAL ESTATE PURCHASE INTENTION IN INDONESIA

The residential real estate industry is one of the ever-growing industries in Indonesia, as it serves the basic needs of the people, and is one of the most popular investment choices. On the other hand, the rapid development of technology has driven the emergence of new and various digital touchpoin...

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Bibliographic Details
Main Author: Rahma Pramadani, Hannisa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72862
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Institution: Institut Teknologi Bandung
Language: Indonesia