OMNICHANNEL TOUCHPOINTS EFFECTIVENESS AND ITS IMPACT ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN BIOTECHNOLOGY START-UPS
Start-ups are currently in the spotlight in all countries, especially in developed countries, where they are seen as a critical driver of economic growth and a source of long-term jobs. In addition, not only traditional touchpoints, but consumers are also increasingly interested in using digital...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64385 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |