THE EFFECT OF DIGITAL TOUCHPOINT USAGE, CUSTOMER EXPERIENCE, AND CUSTOMER SATISFACTION ON MILLENNIALSâ RESIDENTIAL REAL ESTATE PURCHASE INTENTION IN INDONESIA
The residential real estate industry is one of the ever-growing industries in Indonesia, as it serves the basic needs of the people, and is one of the most popular investment choices. On the other hand, the rapid development of technology has driven the emergence of new and various digital touchpoin...
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Main Author: | Rahma Pramadani, Hannisa |
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/72862 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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