The Effect of Firm-Controlled Store Type Touchpoints on Customer’s Discrete Emotions: An Exploratory Study on Physical Store & Online Store

• Main Author: Triviño, Jyro B
• Format: text
• Published: Archīum Ateneo 2023
• Subjects: Customer experience; Firm-controlled touchpoints; Customer’s discrete emotions; Business; E-Commerce; Management Sciences and Quantitative Methods; Sales and Merchandising; Technology and Innovation
• Online Access: https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/31; https://archium.ateneo.edu/context/leadership-and-strategy-faculty-pubs/article/1030/viewcontent/The_Effect_of_Firm_Controlled_Store_Type_Touchpoints_on_Customer_s_Discrete_Emotions_An_Exploratory_Study_on_Physical_Store___Online_Store.pdf
• Institution: Ateneo De Manila University

Customer experience is a broad and multi-dimensional phenomenon, which currently divides academic scholars in terms of constructs and measurement. This study aims to examine some acceptable yet under-measured customer experience constructs already developed. The comparative exploration of the physic...