IMPLEMENTATION OF AUGMENTED REALITY (AR) ON INDONESIAN BEAUTY INDUSTRY: ITS IMPACT ON BRAND ENGAGEMENT, SATISFACTION WITH CUSTOMER EXPERIENCE, AND BRAND USAGE INTENTION
Augmented reality utilization in Indonesia is still in its infancy so customers are not able to experience shopping with the help of AR. The Indonesian beauty industry growth is currently appealing whilst it is also placed as the main sector that contributes to national exports (Kemenperin, 2018). A...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64481 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |