THE INFLUENCE OF HASHTAG ENGAGEMENT ON CUSTOMER BRAND AWARENESS TOWARDS INDONESIAN BEAUTY INDUSTRY
This essay studied how hashtag involvement affects Indonesian beauty brand awareness. Indonesia's skincare and beauty sector is growing, making local brands compete. Strong branding and brand awareness attract customers. In the current digital age, various social media and their features can bo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77307 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |