DEVELOPING BRAND AWARENESS AND ENGAGEMENT STRATEGY THROUGH INSTAGRAM: A CASE OF NALA BEAUTY
The beauty industry has experienced a significant shift towards digital platforms, driven by the recognition of the immense potential for online marketing. Brands are increasingly leveraging social media to reach and engage with consumers globally. Nala Beauty, a brand specializing in beauty worksho...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84144 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |