THE INFLUENCE OF HASHTAG ENGAGEMENT ON CUSTOMER BRAND AWARENESS TOWARDS INDONESIAN BEAUTY INDUSTRY

This essay studied how hashtag involvement affects Indonesian beauty brand awareness. Indonesia's skincare and beauty sector is growing, making local brands compete. Strong branding and brand awareness attract customers. In the current digital age, various social media and their features can bo...

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Bibliographic Details
Main Author:	Priharta, Mahira
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/77307
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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