THE INFLUENCE OF LAZADA’S JINGLE TOWARDS INTENTION TO USE WITH BRAND AWARENESS AS THE MEDIATING VARIABLE

THE INFLUENCE OF LAZADA’S JINGLE TOWARDS INTENTION TO USE WITH BRAND AWARENESS AS THE MEDIATING VARIABLE

In today's digital era, e-commerce has become increasingly popular among Indonesian consumers. Lazada, one of the prominent e-commerce platforms in Indonesia, leverages advertising strategies, including the use of a catchy jingle, to enhance brand awareness and drive intention to use. The study...

Full description

Saved in:
Bibliographic Details
Main Author: Halim, Angeline
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/82984
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/82984

Similar Items