THE INFLUENCE OF LAZADAâS JINGLE TOWARDS INTENTION TO USE WITH BRAND AWARENESS AS THE MEDIATING VARIABLE

In today's digital era, e-commerce has become increasingly popular among Indonesian consumers. Lazada, one of the prominent e-commerce platforms in Indonesia, leverages advertising strategies, including the use of a catchy jingle, to enhance brand awareness and drive intention to use. The study...

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Bibliographic Details
Main Author:	Halim, Angeline
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/82984
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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