ANALYZING FACTORS INFLUENCING BRAND LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATING VARIABLE ON A LOCAL LUXURY BRAND (A CASE OF BUTTONSCARVES)
The luxury goods industry has gained global recognition as a symbol of status and pride, particularly in the Asia-Pacific region with its large consumer base. Indonesia has experienced substantial growth in luxury goods consumption among the upper-middle-class segment, attracting both established fa...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73003 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |