THE INFLUENCE OF BRAND EXPERIENCE, BRAND PERSONALITY, BRAND TRUST, AND CUSTOMER SATISFACTION IN BUILDING CUSTOMER LOYALTY: CASE STUDY ON BANGTAN SONYEONDAN FANS
Along with the development of South Korean culture through the Korean Wave, a new music genre emerged called Korean Pop. BTS are present the massive wave of Korean Pop. BTS is the leading K-Pop boy band by the number of their fans. ARMY “Adorable Represent ative M.C of Youth” social network for t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66708 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |