THE INFLUENCE OF BRAND EXPERIENCE, BRAND SATISFACTION, BRAND TRUST TOWARDS BRAND LOYALTY IN CENTENNIALS GENERATION: EVIDENCE FROM BANDUNG AND JAKARTA (CASE STUDY OF PUBLIC CULTURE BRAND
The objective of this research is to understand the influence that brand experience has on brand loyalty on local streetwear brand, Public Culture. Public Culture is an Indonesia based brand that has opened their store in Bandung and Jakarta. Their brand is famous on the Centennials generation. P...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41207 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |