THE INFLUENCE OF VICTORIAâS SECRET REBRANDING BRAND IMAGE IN GENERATING BRAND TRUST, BRAND PRESTIGE, BRAND LOVE, AND BRAND LOYALTY
From 2018, Victoria’s Secret are facing problems because of their brand image. They got negative stigma and boycott from public, it leads to the cancellation of Victoria’s Secret Fashion Show in 2019. Furthermore, in 2020, the show also cancelled due to the pandemic and it impact to the declining...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65054 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |