THE INFLUENCE OF BRING BACK OUR BOTTLE PROGRAM ON THE BODY SHOP INDONESIA BRAND IMAGE, BRAND TRUST, BRAND LOVE AND BRAND LOYALTY
Plastic waste causes global warming and environmental devastation. Changing individual and business viewpoints and lifestyles have increased environmental knowledge and concern. Many companies label their products with eco-labels and advertise their environmental friendliness. This includes a beauty...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68313 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |