THE INFLUENCE OF GOJEK SLOGAN TOWARDS BRAND IMAGE, BRAND AWARENESS, AND BRAND LOYALTY
The increasingly competitive market conditions make consumers have many choices for the products they want. Therefore, building brand loyalty becomes more essential. Some factors that influence brand loyalty are brand awareness and brand image. One of the ways to enhance brand awareness and brand im...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64521 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |