Slogans: US and EU legal protection for slogans that identify and promote the brand

10.2501/S0265048710201270

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Bibliographic Details
Main Authors: Petty, R.D., Leong, S.H., Lwin, M.O.
Other Authors: STRATEGY AND POLICY
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44744
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Institution: National University of Singapore