Slogans: US and EU legal protection for slogans that identify and promote the brand
10.2501/S0265048710201270
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Main Authors: | Petty, R.D., Leong, S.H., Lwin, M.O. |
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Other Authors: | STRATEGY AND POLICY |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/44744 |
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Institution: | National University of Singapore |
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