Slogans: US and EU legal protection for slogans that identify and promote the brand
10.2501/S0265048710201270
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sg-nus-scholar.10635-447442023-10-29T22:55:15Z Slogans: US and EU legal protection for slogans that identify and promote the brand Petty, R.D. Leong, S.H. Lwin, M.O. STRATEGY AND POLICY 10.2501/S0265048710201270 International Journal of Advertising 29 3 473-500 2013-10-10T01:53:57Z 2013-10-10T01:53:57Z 2010 Article Petty, R.D., Leong, S.H., Lwin, M.O. (2010). Slogans: US and EU legal protection for slogans that identify and promote the brand. International Journal of Advertising 29 (3) : 473-500. ScholarBank@NUS Repository. https://doi.org/10.2501/S0265048710201270 02650487 http://scholarbank.nus.edu.sg/handle/10635/44744 000281089200007 Scopus |
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National University of Singapore |
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NUS Library |
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Asia |
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Singapore Singapore |
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NUS Library |
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ScholarBank@NUS |
| description |
10.2501/S0265048710201270 |
| author2 |
STRATEGY AND POLICY |
| author_facet |
STRATEGY AND POLICY Petty, R.D. Leong, S.H. Lwin, M.O. |
| format |
Article |
| author |
Petty, R.D. Leong, S.H. Lwin, M.O. |
| spellingShingle |
Petty, R.D. Leong, S.H. Lwin, M.O. Slogans: US and EU legal protection for slogans that identify and promote the brand |
| author_sort |
Petty, R.D. |
| title |
Slogans: US and EU legal protection for slogans that identify and promote the brand |
| title_short |
Slogans: US and EU legal protection for slogans that identify and promote the brand |
| title_full |
Slogans: US and EU legal protection for slogans that identify and promote the brand |
| title_fullStr |
Slogans: US and EU legal protection for slogans that identify and promote the brand |
| title_full_unstemmed |
Slogans: US and EU legal protection for slogans that identify and promote the brand |
| title_sort |
slogans: us and eu legal protection for slogans that identify and promote the brand |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/44744 |
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1781411337724755968 |