THE INFLUENCE OF INCLUSIVE BRAND IMAGE IN INDONESIAN COSMETIC PRODUCTS ON CUSTOMER LOYALTY
In recent years, cosmetic brands in Indonesia have shifted their marketing strategies to emphasize inclusivity, aiming to foster stronger customer loyalty. This shift includes the portrayal of diverse beauty standards and the inclusion of a wide range of skin tones and types in their product lines....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82956 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |