HOW TO ACHEIVE BRAND LOYALTY TO COSMETIC BRANDS IN SOUTH KOREA?
Brand loyalty is important in brand management according to the marketing aspect. By implementing the brand loyalty, the brand can enlarge their customer base compared to other competitors. Moreover, the brand will be able to improve their competitive advantages depending on how their customers ar...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50425 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |