FACTORS INFLUENCING CUSTOMER ENGAGEMENT ON LIVE STREAMING SOCIAL COMMERCE: CASE STUDY BEAUTY INDUSTRY IN INDONESIA
Live streaming is becoming one of the features used in social media commerce to sell the products and attract the customers. A lot of industries have used the feature to gain more audience and sell their products through their social media, for instance beauty industry. This research will further st...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68223 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |