THE EFFECT OF PRODUCT PLACEMENT TO BRAND AWARENESS OF INDONESIAN FILM
Many promotional mediums are utilized to promote brand, and one of them is television and movies. Many brands are attempting to develop advertisements to introduce their products. However, in this era, the audience can easily skip advertisements and end up with products from the brand not being deli...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64213 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |