THE EFFECT OF PRODUCT PLACEMENT TYPE IN BRANDED WEB SERIES ON BRAND ATTRACTIVENESS
Advertising has become a new challenge for a brand in today’s world. Marketers need to put more effort in advertise their brand in this competitive environment. Thus, a different approach performed by a marketer by embedding it in a series. Responding to how products became the main focus in series...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49618 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |