BUILDING BRAND TRUST THROUGH CUSTOMER ENGAGEMENT IN CREATIVE INDUSTRY
The strategy used previously is the improvement of the market, but it has seen a <br /> <br /> turn of strategy that becomes customer relationship management influences the <br /> <br /> success of the company (Bauer, Grether, & Leach, 2008). Engage a customer is a <br...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27353 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |