NAVIGATING BEAUTY TRENDS: AN ANALYSIS OF INFLUENCER MARKETING STRATEGIES IN THE INDONESIAN BEAUTY INDUSTRY AND HOW IT IMPACTS PURCHASING DECISION
It’s necessary for brands to continuously update their marketing strategies according to the rapidly changing technology. Indonesia, one of the most populated countries in the world, is no exception to this rule. The purpose of this research is to analyze the influencer marketing strategies employed...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85788 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |