THE INFLUENCE OF BRAND IMAGE AND ONLINE MARKETING ON PURCHASE DECISION OF RARE BEAUTY IN INDONESIA
Rare Beauty is an esteemed American cosmetics company that has been founded and is currently owned by Selena Gomez. The distinguishing aspect of this cosmetics company lies in its mission statement where it aims to dismantle unattainable beauty norms by advocating for inclusivity and recognizing the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84210 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |