THE INFLUENCE OF MARKETING MIX AND STUDENTSâ SENSE OF BELONGING MEDIATED BY ATTITUDE ON PURCHASE INTENTION FOR ITB PRESS MERCHANDISE
Promotional merchandise has become a popular promotional tool in various sectors, including education. With more than twenty thousand students at each Indonesian university and high turnover each year, the market and potential demand remain highly promising. ITB Press, which are currently in their s...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84261 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |