THE INFLUENCE OF SOCIAL MEDIA ON CUSTOMER CONTINUOUS PURCHASE INTENTION OF FASHION PRODUCTS : A STUDY ON THE ONLINE SHOPPING INDUSTRY
Over the past decade, media and shopping has witnessed a huge transformation, consumers are progressively using social networking sites to look for information ,regarding various products and services and purchase them, instead of relying on traditional way. The internet has transformed the nature o...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68083 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |