social media content exploration for increasing customer engagement
The gross domestic product (GDP) of the country's creative economy grew by 62,07% in five years from 2010 to 2015. fashion is the biggest contribution in Indonesia Creative Economy, social media activation is a one of effective strategy. Social media had a great benefit from using the tactitc t...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28310 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |