FACTORS INFLUENCING COSMETICS PURCHASE INTENTION AMONG RESPONDENTS IN INDONESIA BASED ON ONLINE REVIEW
Indonesia is identified as one of five emerging markets with the best middle class potential that spend more on discretionary spending, such as cosmetic. At the same time, Indonesia’s Internet penetration, which is currently reaching 102.8 million users, has been shaping new lifestyle and preference...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72373 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |