THE INFLUENCE OF LOCAL COSMETICS VIDEO-SHARING REVIEW ON FEMALE DAILYNETWORK YOUTUBE CHANNEL TOWARDS VIEWERS PURCHASE INTENTION
The competition of cosmetics industry in Indonesia are getting fierce since there are so many brands that emerges from local to foreign cosmetics brand so the effort to lead the market must be made even harder. In order to survive this fierce competition, nowadays local cosmetic marketers try to mar...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64613 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |