ANALYZING FACTORS THAT INFLUENCE PURCHASE INTENTION BASED ON BRAND RECOMMENDATION OF DIGITAL INFLUENCERS
In this digital age, a digital influencer is the most fundamental modern approach to marketing in a decade for all people at the forefront of purchasing decision-making. Digital influencers considered brand communication tools to engage in conversation and build word-of-mouth effects within their ex...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48914 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |