ANALYZING FACTORS THAT INFLUENCE PURCHASE INTENTION BASED ON BRAND RECOMMENDATION OF DIGITAL INFLUENCERS
In this digital age, a digital influencer is the most fundamental modern approach to marketing in a decade for all people at the forefront of purchasing decision-making. Digital influencers considered brand communication tools to engage in conversation and build word-of-mouth effects within their ex...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48914 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
