ANALYZING THE INFLUENCE OF SMMA AND CX ON UNIQLOâS INSTAGRAM SHOP PURCHASE INTENTION THROUGH RELATIONSHIP QUALITY
Social media has become a necessary platform for many businesses in the world. As their new advanced features called Instagram Shop, allow enterprises to create direct communication and good relationships with their customers. As well as to assist them in making purchases easier in order to increase...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70414 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |