ANALYZING FACTORS INFLUENCING IN-GAME PURCHASE INTENTION OF VIRTUAL ITEMS: CASE STUDY OF PLAYERUNKNOWN’S BATTLEGROUND MOBILE (PUBG-M)

ANALYZING FACTORS INFLUENCING IN-GAME PURCHASE INTENTION OF VIRTUAL ITEMS: CASE STUDY OF PLAYERUNKNOWN’S BATTLEGROUND MOBILE (PUBG-M)

Gaming industry grow rapidly due to consumers changing behavior into online gaming and downloadable content. In gaming industry, the highest-earning game in the world is PlayerUnknown’s Battleground Mobile (PUBG-M), a battle royale game genre. PUBG-M players spending mostly come from China and Unite...

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Bibliographic Details
Main Author: Briliana, Regita
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/57254
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/57254

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