ANALYZING FACTORS INFLUENCING IN-GAME PURCHASE INTENTION OF VIRTUAL ITEMS: CASE STUDY OF PLAYERUNKNOWN’S BATTLEGROUND MOBILE (PUBG-M)

ANALYZING FACTORS INFLUENCING IN-GAME PURCHASE INTENTION OF VIRTUAL ITEMS: CASE STUDY OF PLAYERUNKNOWN’S BATTLEGROUND MOBILE (PUBG-M)

Gaming industry grow rapidly due to consumers changing behavior into online gaming and downloadable content. In gaming industry, the highest-earning game in the world is PlayerUnknown’s Battleground Mobile (PUBG-M), a battle royale game genre. PUBG-M players spending mostly come from China and Unite...

Full description

Saved in:
Bibliographic Details
Main Author: Briliana, Regita
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/57254
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia

Similar Items

Similar Items