Effects of the use of points, leaderboards and badges on in-game purchases of virtual goods

• Main Authors: NAH, Fiona Fui-hoon, DAGGUBATI, Lakshmi Sushma, TARIGONDA, Amith, NUVVULA, Raghu Vinay, TUREL, Ofir
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Badges; Game design; Gamification; Leaderboards; Points; Virtual goods; Graphics and Human Computer Interfaces; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/sis_research/9471; https://ink.library.smu.edu.sg/context/sis_research/article/10471/viewcontent/effects.pdf
• Institution: Singapore Management University

Game design elements are major factors in gamification. In this study, we seek to examine the impact of game design elements on users’ in-game purchases of virtual goods. The purchase of virtual goods due to players’ intrinsic motivation has been studied but little is known about the purchase of vir...