Effects of the use of points, leaderboards and badges on in-game purchases of virtual goods

Effects of the use of points, leaderboards and badges on in-game purchases of virtual goods

Game design elements are major factors in gamification. In this study, we seek to examine the impact of game design elements on users’ in-game purchases of virtual goods. The purchase of virtual goods due to players’ intrinsic motivation has been studied but little is known about the purchase of vir...

Full description

Saved in:
Bibliographic Details
Main Authors: NAH, Fiona Fui-hoon, DAGGUBATI, Lakshmi Sushma, TARIGONDA, Amith, NUVVULA, Raghu Vinay, TUREL, Ofir
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Badges
Game design
Gamification
Leaderboards
Points
Virtual goods
Graphics and Human Computer Interfaces
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/sis_research/9471
https://ink.library.smu.edu.sg/context/sis_research/article/10471/viewcontent/effects.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
Description
Summary:Game design elements are major factors in gamification. In this study, we seek to examine the impact of game design elements on users’ in-game purchases of virtual goods. The purchase of virtual goods due to players’ intrinsic motivation has been studied but little is known about the purchase of virtual goods due to the use of game design elements (i.e., Points, Leaderboards and Badges) built into the games. Extending our knowledge to this realm can help researchers to better understand gamers’ behaviors, and game designers and marketers to better promote and sell virtual goods in online games.

Similar Items