Effects of the use of points, leaderboards and badges on in-game purchases of virtual goods
Game design elements are major factors in gamification. In this study, we seek to examine the impact of game design elements on users’ in-game purchases of virtual goods. The purchase of virtual goods due to players’ intrinsic motivation has been studied but little is known about the purchase of vir...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9471 https://ink.library.smu.edu.sg/context/sis_research/article/10471/viewcontent/effects.pdf |
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| Institution: | Singapore Management University |
| Language: | English |